Community groups, non-profits and event planners are encouraged to apply

Applications for the 2019-2020 Tourism Marketing MicroGrant Program are now available from the Franklin County Office of Economic Development and Tourism.

Applications from community groups, non-profits and event planners that wish to collaborate with the county to increase tourism opportunities for 2019-2020 are encouraged.

To be eligible for support from the program, projects must occur within Franklin County, offer creative ideas to generate new visitors to the area, tie into the brand marketing of the county and be a 1:1 match.

Grant requests will be accepted through July 31, 2019. This round of grant funding applies to projects and events occurring before June 30, 2020.

One change in the program taking effect with this funding cycle is organizations that have participated in the Tourism Marketing MicroGrant Program for at least three years and have been deemed eligible for annual county external funding program, are no longer eligible for this grant program. These organizations have been notified of this status.

Tourism in Franklin County has become an important component to the overall economy. Since 2009, the annual economic impact from tourism has steadily increased to over $108 million a year, based on the latest available data.  Continued growth and development of this industry is vital to the community’s long-term economic well-being, as well as continued enhancement of the quality of life.

The Tourism Marketing MicroGrant Program was first launched in 2005 with Franklin County as one of few communities to offer such a program. The intent of the program is to distribute funds to help support local tourism marketing efforts. This program is made available solely through the annual efforts of the Franklin County Board of Supervisors.

The application is available online for download at (now including a Fillable PDF format), or a full copy of the application and guidelines are available for pickup at the Franklin County Administration Office, Franklin County Government Center,1255 Franklin Street, Suite 112, Rocky Mount, Virginia 24151.

For questions regarding eligibility, assistance with application, or to have an application package mailed to you, please contact David Rotenizer at (540) 483-3030 or by email at

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